UI/UX Designer
With the new design of the Mytheresa App, the filters were one of the main features we wanted to tackle, as per the feedback collected from our customers, they were quite a big pain point for them in their user journey. The main things we wanted to achieve were: High Flexibility: Allowing for users to…
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One of the challenges of selling furniture online, is that a lot of customer would rather go to the physical store to touch and feel the pieces, but on the other hand, what are some of the benefits of buying furniture online? During my time at Westwing this was a question that was deeply explored,…
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In line with the redesign of WestwingNow’s corporate identity, the design of the new Product Listing Page (PLP) had to be clean, minimal and elegant. With a sleeker cross-category navigation, horizontal filters and a cleaner product cell with a light grey background, the page was designed first for mobile, later for both android and IOS…
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Design of the Onboarding for the users of the Mytheresa app. These screens being the first thing the user sees when downloading the app, it was especially important that the content explained the business model, and were extremely inspirational .
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Mytheresa is an industry leader in the world of online luxury fashion and retail. This project consists of the complete redesign of their career portal, built by the agency Rexx.
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Digital Influencer is the premier community for e-commerce professionals. Consisting of a transactional review site, blog and job-board amongst others, it launched in August 2017.
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Concept and design of a Shared Dining app developed with the studio Mangan Berlin. Dine Society was released in January 2017 in Switzerland.
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Website and Magazine design. Sansón Magazine takes hair as the main topic, as an excuse to analyze today’s culture and aesthetic. Project consists of Branding, Web and Editorial design.
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Isabel Ochoa Blasco 