Design of the Onboarding for the users of the Mytheresa app. These screens being the first thing the user sees when downloading the app, it was especially important that the content explained the business model, and were extremely inspirational .

The layout focuses on the imagery, and tries to reduce the copy and interactions to the minimum, so the user has the smoothest start with the app.app_onboardingcopy



The onboarding included three welcome slides displaying USPs and benefits of using the app, followed by a country selector, to reassure the user would see the correct prices of the products, and finally a sign in slide.

All designs were made in sketch, and a template was created on photoshop, so the graphic designers can easily test new campaign imagery in the future.


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